Unit 10 // Video Installation Proposal (2.1)

For my video installation, I will be creating a video piece for exhibition in a specific location for an intended target audience which is 15-20 year olds and the theme will be based on memory.

My video installation is called ‘Misunderstood’. I chose this title for my video as I want it to represent the feelings and emotions that is going on throughout the video, it will also make the audience captivated and curious to find out what the video is about as the title does not explain what it will be about.

My video idea is something that some of the audience can relate to as when you watch it, you will instantly be able to figure out the idea behind the video. I was inspired by the artist Bill Viola, and his video called The Encounter:

I will be changing this idea into something else and I will be filming it in a different scene.

My video will be quite emotional and deep for the people that relate to it and even the people that do not. The beginning of the video will be a close up of Kim and the camera will slowly move towards Bana showing their emotions by looking at the floor back to back. To make it effective and emotional, the video will be black and white to show deep/sad feelings and make it seem realistic. I will be however only adding colour to the petals that will be falling on them to show that they are the main focus of that scene.

I will be using the song ‘When the Party is over by Billie Eilish’ but the instrumental version so that the focus will be on the video itself and not the song. It is a sad song which fits in to the video and makes it more effective and builds up the tension and dramatic scenes. My target audience is teenagers and adults (15-20+ year olds), this is because they are more likely to relate and understand the meaning of the video rather than little kids who will not understand. The equipment that I will be using are; Camera and flowers. The flowers will be used to throw over the two actors in slow motion for my video to make it effective and dramatic. I will be using a camera from the college and I will be buying my own flowers.

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In conclusion, I would like to produce a video installation that people will be affected by and even may relate to. Also, the purpose of this idea is to make people aware of other peoples emotions and that everyone should be treated equally no matter what.

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